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Creating Demand: How to Market Solar

Creating Demand: How to Market Solar

by admin | Jul 11, 2017 | Clean Energy, Marketing The Sun, Solar Energy

Solar comprises just a fraction of US electricity generation and is selling to only a small group of early adopters. To overcome the public’s solar misperceptions and create a robust marketplace, the solar industry must begin to market solar energy like Coca-Cola...
The Challenge With Solar Leads, & How To Approach Them More Effectively

The Challenge With Solar Leads, & How To Approach Them More Effectively

by admin | Jul 3, 2017 | Clean Energy, Marketing The Sun, Solar Energy

Solar leads are a tool just like any other. If the wrong tool is used for the job, the job becomes difficult, frustrating, and unlikely to be done properly, if at all. We speak with solar installers day in and day out and the general consensus of small, medium, and...

LEGO Reaches 100% Renewable Energy Target Ahead of Schedule

by admin | Jun 30, 2017 | Clean Energy, Marketing The Sun, Solar Energy

The Danish toy manufacturing giant, The Lego group has achieved a 100% renewable energy target three years ahead of schedule. The Lego-brand toy company achieved its ambitious goal, which is attributed to the completion of a 258-megawatt offshore wind farm in the...

Nestle Set to Tap Renewable Energy in the Philippines

by admin | Jun 30, 2017 | Clean Energy, Marketing The Sun, Solar Energy

Nestle Philippines Inc. has turned to Aboitiz Power Corp., a holding company in the Philippines to supply renewable energy (RE) to its manufacturing facility, the MakBan Geothermal Power Plant (MGPP). Peter Winter, Nestle Philippines Technical Director, thanked...

Compromise and Cost: Building Green

by admin | Jun 30, 2017 | Clean Energy, Marketing The Sun, Solar Energy

No dilemma more clearly demonstrates the compromises that cannot be avoided when trying to think about building green than the decisions involved in choosing insulation. A quick assessment shows the trade-off may lie between materials that require huge amounts of...

Taiwan Sets Plans for $59 Billion in Renewable-Energy Finance

by admin | Jun 29, 2017 | Clean Energy, Marketing The Sun, Solar Energy

New finance for meeting new energy is probably the sentiment of Taiwan’s government. The government is on a lookout for funding plans for a power system, which is not dependent on nuclear reactors. Prime Minister Lin Chuan’s administration wishes to increase the share...
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